Building Personalised Product Experiences | Varun Ghatge (Head of Product, BBC)
Description
Varun Ghatge is Head of Product at the BBC, with a focus on cross-product personalisation and recommendation for all BBC brands.
In today's episode:
• Varun's journey into Product
• Key elements of building personalised product experiences
• The challenges in implementing recommendation features
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Varun's contact info:
• LinkedIn: https://www.linkedin.com/in/varun-ghatge/
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Where to find the host, Adam Wakeling:
• Twitter: https://twitter.com/adamjwakeling
• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/
• YouTube: https://www.youtube.com/@TheProductDevelopmentPodcast
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In this episode, we cover:
(00:00 ) Preview
(01:00 ) Introduction
(01:37 ) Varun's journey into Product Management
(02:38 ) Definitions of personalisation
(04:10 ) Key elements in recommendation models for PMs.
(07:40 ) Avoiding negatively impacting your metrics
(09:46 ) How to improve your product sense
(13:10 ) Best practices for personalisation in products
(23:40 ) Where to start in building recommendation features
(31:24 ) How to best use your data
(32:59 ) Challenges of maintaining data and algorithms
(37:44 ) Unintended impacts in personalisation features
(39:22 ) Building vs buying
(41:38 ) Key takeaways
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